Havana, Cuba — Socialist Cuba, the birthplace of salsa and other rhythms that have conquered the world, is now surrendering to the invasion of South Korean pop music.
Thirteen thousand kilometers of distance separate the Asian nation and the communist-run island, as well as a different language and cultural traditions. However, all of these barriers would seem to vanish in a split second thanks to K-pop’s infectious beat and elaborate choreography.
Korean popular music, or K-pop, has spread far and wide from its Asian roots as boy bands like BTS and NCT and their female counterpart Blackpink rival Taylor Swift for downloads and album sales globally.
But it was slow to catch on in Cuba, where salsa is king and internet speeds were glacial until recently.
On Saturday, far from Seoul, dozens of teenagers clad in plaid, prep school skirts, baggy bomber pants and heavy black eyeliner busted their best moves as images of the genre’s idols were projected on a large screen of a Havana dance club.
“K-pop has opened a new world to me,” said 24-year-old Fransico Piedra, who when not working with his father as a blacksmith dreams up meticulous dance steps. Known by his artistic name Ken he one day aspires to be a professional K-pop choreographer. “It’s a place where I can be myself, and share with friends the joy of laughter, song and dance.”
Many of the teenagers hope to follow in the footsteps of two Cuban groups — Limitless and LTX — that before the pandemic traveled to South Korea to partake in the K-POP World Festival, an annual talent competition.
K-pop — a catch all for musical styles ranging from R&B to rock — first penetrated the island when Cubans fell in love with South Korean soap operas about a decade ago. As internet speeds improved, and government controls eased, more young Cubans got online and started streaming videos like teenagers everywhere.
While Cuban kids may be mesmerized by K-pop, an older generation of leaders have had frostier ties to South Korea. The two countries only restored diplomatic relations that were severed following the 1959 Cuban revolution this year and have yet to exchange ambassadors.
Meanwhile, Cuba remains a staunch ally of North Korea, which views K-pop as a dangerous form of propaganda from a capitalist enemy with whom is has been locked in a military standoff since the 1950s.
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